Wine and DTC marketing with Josh Lachkovic of The Wine List
“DTC can provide you with a community and you can develop a brand that people buy into.”
“DTC can provide you with a community and you can develop a brand that people buy into.”
“The internet is a little blip compared with what’s going to happen.”
“When people ask ‘what is bitcoin?’ the more you learn about it the more difficult it is to answer.”
“In 2020 we’re starting to see influencer marketing mature as a discipline.”
“These fake accounts are not bots but people in an office and we often forget that.”
“A lot of the tools we use are feeding us junk information and using it to shape decisions we make.”
“There’s a lot of fakery going on which is bad for the industry, bad for Instagram and bad for society.”
“Influencer marketing will become much more of a performance driven tactic.”
“There’s been a lack of permission for employees to share their thinking.”
“Influencer marketing will be triple what it is now in five years.”
“We quickly realised influencer marketing brought the best ROI.”
“The way to protect yourself in the long term from algorithmic change is to have a brand.”
“YouTube is a mirror to society.”
“Distribution power is more important than building a brand.”
“Brands can tap into a never-ending pipeline of content.”
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