Wine and DTC marketing with Josh Lachkovic of The Wine List
“DTC can provide you with a community and you can develop a brand that people buy into.”
Interviews
Latest stories
Web 3 and decentralized social media with Dan from 3Speak
“The internet is a little blip compared with what’s going to happen.”
Bitcoin in the UK with Danny Scott from CoinCorner
“When people ask ‘what is bitcoin?’ the more you learn about it the more difficult it is to answer.”
Influencer marketing in 2020 with Scott Guthrie
“In 2020 we’re starting to see influencer marketing mature as a discipline.”
Analysing state-backed disinformation social media with Alexa Pavliuc
“These fake accounts are not bots but people in an office and we often forget that.”
Browsing the web with privacy with Des Martin from Brave
“A lot of the tools we use are feeding us junk information and using it to shape decisions we make.”
Influencer mass delusion and finding your zen in social media with Trey Ratcliff
“There’s a lot of fakery going on which is bad for the industry, bad for Instagram and bad for society.”
Performance driven influencer marketing with Nic Yeeles of Peg
“Influencer marketing will become much more of a performance driven tactic.”
Employee advocacy with Rachel Miller of All Things IC
“There’s been a lack of permission for employees to share their thinking.”
How creators monetize with Andrew Kamphey of Influence Weekly
“Influencer marketing will be triple what it is now in five years.”
Running an influencer-first agency with Harry Hugo of Goat
“We quickly realised influencer marketing brought the best ROI.”
Influence… not influencer with Rand Fishkin of SparkToro
“The way to protect yourself in the long term from algorithmic change is to have a brand.”
How YouTubers shook up the world with Chris Stokel-Walker
“YouTube is a mirror to society.”
The decentralization of attention with Aron Levin of Relatable
“Distribution power is more important than building a brand.”
Scaling content creators with Lisa Targett, GM of TRIBE
“Brands can tap into a never-ending pipeline of content.”
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