Influencer marketing in 2020 with Scott Guthrie
“In 2020 we’re starting to see influencer marketing mature as a discipline.”
Influencer Marketing
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Influencer mass delusion and finding your zen in social media with Trey Ratcliff
“There’s a lot of fakery going on which is bad for the industry, bad for Instagram and bad for society.”
Performance driven influencer marketing with Nic Yeeles of Peg
“Influencer marketing will become much more of a performance driven tactic.”
How creators monetize with Andrew Kamphey of Influence Weekly
“Influencer marketing will be triple what it is now in five years.”
Running an influencer-first agency with Harry Hugo of Goat
“We quickly realised influencer marketing brought the best ROI.”
Influence… not influencer with Rand Fishkin of SparkToro
“The way to protect yourself in the long term from algorithmic change is to have a brand.”
How YouTubers shook up the world with Chris Stokel-Walker
“YouTube is a mirror to society.”
The decentralization of attention with Aron Levin of Relatable
“Distribution power is more important than building a brand.”
Scaling content creators with Lisa Targett, GM of TRIBE
“Brands can tap into a never-ending pipeline of content.”
The merging of celebrity and social media with Alex Payne
“We separate our members into two categories: ‘talent first’ and ‘digital first.’
Instagram influencer marketing with Adam Williams, CEO of Takumi
“When we work with influencers we see them as the creative directors.”
Making the case for owning your online platform with Scott Guthrie
“Smartphones have made us all Creative Directors all in charge of our own media empire.”
From blogging for fun to full-time content creator with Matthew Spade
“It’s led me to a very unusual career that people now aspire to work in.”
Influencer relations vs influencer marketing with Tami Nealy
“There’s a natural evolution from media relations to influencer relations.”
Betting big on influencer marketing with Kamiu Lee
New research by ACTIVATE highlights key trends in influencer marketing.
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