Influencer marketing in 2020 with Scott Guthrie
“In 2020 we’re starting to see influencer marketing mature as a discipline.”
“In 2020 we’re starting to see influencer marketing mature as a discipline.”
The updated list for 2020.
“There’s a lot of fakery going on which is bad for the industry, bad for Instagram and bad for society.”
“Influencer marketing will become much more of a performance driven tactic.”
“Influencer marketing will be triple what it is now in five years.”
“We quickly realised influencer marketing brought the best ROI.”
“The way to protect yourself in the long term from algorithmic change is to have a brand.”
“YouTube is a mirror to society.”
“Distribution power is more important than building a brand.”
“Brands can tap into a never-ending pipeline of content.”
“We separate our members into two categories: ‘talent first’ and ‘digital first.’
“When we work with influencers we see them as the creative directors.”
“Smartphones have made us all Creative Directors all in charge of our own media empire.”
“It’s led me to a very unusual career that people now aspire to work in.”
“There’s a natural evolution from media relations to influencer relations.”
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