Influencer marketing in 2020 with Scott Guthrie

“In 2020 we’re starting to see influencer marketing mature as a discipline.”

Scott Guthrie is a strategic influencer marketing consultant, conference speaker, guest university lecturer, top 10 PR blogger, and media commentator. He is co-chair of the CIPR influencer marketing panel, a PRCA council member, a founding member of the BCMA influencer marketing steering group and an editorial board member of both Talking Influence and Influence publications.

Show highlights

1:57 Looking ahead to 2020 and beyond in influencer marketing.

2:45 The shifting demand for influencer data.

7:37 The importance of storytelling.

11:40 The virtual influencers.

17:07 Michael Bloomberg’s campaign working with influencer marketing platform.

21:40 Influencers exploiting the coronavirus to increase engagement.

26:44 Influencer marketing on Instagram.

38:33 The wider influence sphere going beyond influencer marketing.

Resources/people/articles mentioned in the podcast

Scott’s influencer marketing trends for 2020 –

Scott’s influencer marketing in 2019 review –

Scott on Twitter – @sabguthrie

Scott and Ste’s first podcast –

Lil Miquela –

Billionaire presidential candidate Mike Bloomberg assigns chunk of advertising budget to influencer platform Tribe –

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