Scott Guthrie is a strategic influencer marketing consultant, conference speaker, guest university lecturer, top 10 PR blogger, and media commentator. He is co-chair of the CIPR influencer marketing panel, a PRCA council member, a founding member of the BCMA influencer marketing steering group and an editorial board member of both Talking Influence and Influence publications.
1:57 Looking ahead to 2020 and beyond in influencer marketing.
2:45 The shifting demand for influencer data.
7:37 The importance of storytelling.
11:40 The virtual influencers.
17:07 Michael Bloomberg’s campaign working with influencer marketing platform.
21:40 Influencers exploiting the coronavirus to increase engagement.
26:44 Influencer marketing on Instagram.
38:33 The wider influence sphere going beyond influencer marketing.
Resources/people/articles mentioned in the podcast
Scott’s influencer marketing trends for 2020 – sabguthrie.info
Scott’s influencer marketing in 2019 review – sabguthrie.info
Scott on Twitter – @sabguthrie
Scott and Ste’s first podcast – stedavies.com
Lil Miquela – wikipedia.org
Billionaire presidential candidate Mike Bloomberg assigns chunk of advertising budget to influencer platform Tribe – mumbrella.com.au
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