Influencer marketing in 2020 with Scott Guthrie

Scott Guthrie

Scott Guthrie is a strategic influencer marketing consultant, conference speaker, guest university lecturer, top 10 PR blogger, and media commentator. He is co-chair of the CIPR influencer marketing panel, a PRCA council member, a founding member of the BCMA influencer marketing steering group and an editorial board member of both Talking Influence and Influence publications.

Show highlights

1:57 Looking ahead to 2020 and beyond in influencer marketing.

2:45 The shifting demand for influencer data.

7:37 The importance of storytelling.

11:40 The virtual influencers.

17:07 Michael Bloomberg’s campaign working with influencer marketing platform.

21:40 Influencers exploiting the coronavirus to increase engagement.

26:44 Influencer marketing on Instagram.

38:33 The wider influence sphere going beyond influencer marketing.

Resources/people/articles mentioned in the podcast

Scott’s influencer marketing trends for 2020 –

Scott’s influencer marketing in 2019 review –

Scott on Twitter – @sabguthrie

Scott and Ste’s first podcast –

Lil Miquela –

Billionaire presidential candidate Mike Bloomberg assigns chunk of advertising budget to influencer platform Tribe –

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Written by Stephen Davies

I’m an experienced strategist working at the intersection of public relations, digital marketing and social media based in London. You can work with me here or drop me a line here.

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