Why you need a podcast to build a long term online brand

The power of podcasting.

Podcasting has been around for a while but is finally coming into its own. This second era of the genre is becoming more professional and, with advertising revenue pouring in, more lucrative too.

For a long time, podcasting remained on the sidelines where other mediums like video began to flourish. “Why would anyone prefer to listen when they can watch?” people said. When in actual fact, there are many reasons why you’d pick a podcast over video and the data proves it.

Like building a brand with a blog, podcasting is a long-term play and requires a ‘marathon, not a sprint’ approach. In this podcast, I outline why you need a podcast to build a long-term online brand and the benefits of having one. Very meta.

Show highlights

1:54 The ease of use of launching a podcast today.

4:30 Like blogging, you have to take a long-term approach with podcasting

5:00 Podcasting is the only truly mobile medium.

5:51 Podcast listening is a highly personal experience.

7:20 Podcast engagement is rates are through the roof.

9:58 Podcasts are long-form content.

11:47 Podcasts come in a variety of different formats.

13:13 Podcasts help you become a better communicator.

Resources/people/articles mentioned in the podcast

Spotify podcast acquisition

The Rodecaster Pro all-in-one podcast kit

70% of all videos watched on YouTube are because of the recommendation algorithm

Podcast listens are through the roof compared with Facebook and YouTube

Why you need a blog to build a long-term brand

Support the show

If you enjoy The New Influence Podcast you can help support the show by doing the following:

lisa targett

Scaling content creators with Lisa Targett, GM of TRIBE

aron levin

The decentralization of attention with Aron Levin of Relatable