PixelMe is a new short URL service that is changing the game for social sharing.
Short URL services like Bit.ly, goo.gl (owned by Google) and TinyURL have for years given us a means to track which platforms our links are shared on, the number of clicks they receive and the locations they are clicked from.
Not to mention, short URL services provide a neater way of organising often long and confusing regular URLs.
If this blog post is tl;dr and you just want to know if you should use PixelMe, you should. (Use 10off_monthly coupon code for 10% off any plan)
If on the other hand, you’re interested in a review of PixelMe, read on.
PixelMe is different.
It has a USP that none of the other short URLs mentioned above has which may be a game-changer as to how we think about sharing content in social media.
As the name suggests, PixelMe is about retargeting pixels.
More specifically, it allows you to add a retargeting pixel to every link you want to share.
With PixelMe you can add not just one retargeting pixel per short URL but seven of them!
You can add retargeting links from:
- Facebook and Instagram
- Google AdWords
One of your PixelMe links can contain a retargeting pixel from each of the platforms mentioned above.
This is a very powerful feature.
It means you can retarget content to people who have not only visited your site but also who have clicked on the links you share.
You don’t need all seven pixels either. If Facebook is the only platform you do social ads you can use just your Facebook Pixel.
The benefits of using PixelMe
The benefits of using PixelMe are all centred around retargeting.
1. Use other people’s content to create custom targeting audiences
Here’s where it gets even more interesting.
You can use other people’s content to spread your own retargeting pixels.
Let’s say you plan to write a book about vegetable juicing in the next six months but you don’t have time to create any pre-launch content.
Instead, you can begin to share juicing recipes and information on juicing from third-party sites using PixelMe. Doing this will allow you to create custom audiences of people you know are interested in juicing.
2. Tap into the large audiences of social media influencers
When working with influencers who are creating content for your brand you can provide them with PixelMe URLs and retarget their audience even after the work with the influencers has finished.
3. Retarget your Twitter, LinkedIn and Medium communities on Facebook
If you’re sharing content on Twitter and writing blog posts on both Medium and/or LinkedIn retargeting your communities (who already know, trust and like you) on other platforms used to be impossible.
Using PixelMe it is now possible because you can use the short URL in your tweets and in your blog posts.
4. Retarget people to come to an event
If you’re running an event and you’re using an event site like Meetup or Eventbrite you can retarget the people who clicked on your event link but failed to sign up.
Retargeting them with ads in, say, their Facebook newsfeed or in their Twitter feed could prompt them to reconsider and sign up.
The people over at PixelMe ran an experimented with the service and increased their ad’s CTR by 600 percent.
PixelMe setup and costs
Setting up PixelMe is straightforward.
You must have your retargeting pixels set up too, of course.
Simply sign up, add your pixels and away you go.
There’s a seven-day free trial you can sign up to test the service first.
PixelMe has three different pricing options:
I have initially gone for the Starter option as I’m only using Facebook Custom Audiences at the moment and the 200 shortened link limit per month is enough for my current needs.
However, for clients and agency teams the Pro and Business options allow you to:
- Add 5 or 15 pixels
- Add 1 or 3 custom URLs (instead of the pxlme.me URL you can change it to something like px.yourname.com for better branding)
- Shorten 1,000 or 5,000 links per month
- Add 5 or 10 team members
PixelMe data analytics
PixelMe currently provides data on only how many clicks each link has received. Given that the service is still new I’m hoping that there are plans to introduce more data around link usage.
Understanding which platforms the links are clicked and in what geographical location will help refine your targeting.
PixelMe has a roadmap Trello board which says that they are working on providing more statistics from clicks so that may roll out soon.
The Trello board also mentions that there is a Chrome plugin in the works too so that may roll out soon too.
I usually use Bitly for my short links and its Chrome plugin along with the integration into apps like Buffer and on the iOS make it much easier to create short URLs on the fly.
Once PixelMe adds these features (and maybe some of the other feature requests on the Trello board) it will be perfect.
Using PixelMe to create Facebook custom audiences
As mentioned above, I’m only using the Facebook Pixel in my PixelMe account.
I’m using the same Facebook Pixel that is connected to this website that you’re reading from.
I was concerned that using the same Pixel for both my site and sharing links would mean that I wouldn’t be able to create separaterate custom audiences. For example;
Audience A: People who have visited my site
Audience B: People who have clicked on my links across other social channels
Turns out, you can and it’s very easy to do.
Simply go to into your Facebook ad account and create a custom audience from your Pixel which contains the URL pxlme.me.
This means that each time your Pixel fires through PixelMe’s short URL it will be tracked. This for me is perfect.
This is a great feature if you’re working on a campaign that has nothing to do with your site. You can still use your Facebook Pixel to develop a custom audience and be able to segment it from your regular site audience.
Final thoughts on PixelMe
As the headline of this PixelMe review says, I think it is going to be a game-changer in terms of how and why we share content in social media.
Having the ability to add retargeting pixels to short URLs creates an extra functional layer to social sharing.
I use the Facebook Pixel Helper plugin for Chrome and get a kick out of seeing my own Facebook Pixel working on other sites. It (kinda) feels like cheating in a way.
PixelMe was founded by one of the team at Buffer so you know that the quality of features and service will be a priority.
Looking at the Trello roadmap of features and requests shows that PixelMe will evolve into an even better service.
And with that, I’m on board. You can sign up for a free trial here (use 10off_monthly coupon code for 10% off any plan)