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Matthew Spade is a 33-year-old full-time freelance within the lifestyle and travel industry, with 10 years of experience with various job roles in the fashion industry. He
Mat says as a content creator, from blogging and styling to interior design and travel photography, no week is the same. “I like to think I have built up a strong reputation within my industry of being consistent, down to earth and enthusiastic about what I do — from
Show highlights
1:56 Mat introduces himself and how he got started as a content creator.
8:35 Transitioning from blogging to micro-blogging on Instagram.
10:43 From packaging design to fashion. The types of topics Mat covers in his content.
13:19 The types of brand collaborations Mat does (and doesn’t do).
18:30 Where brand collaborations come from. Influencer marketing platforms, Instagram the ‘shop window’ and building a network.
22:30 Will platforms like Instagram begin to throttle organic reach and should content creators be building their brands elsewhere?
26:30 The advice Mat would give to someone who wants to become a full-time content creator.
29:10 Where influencer marketing is headed in the future.
31:01 The one book that Mat recommends everyone should read.
Resources/People/Articles mentioned in the podcast
Buckets & Spades (Matthew’s blog)
Ste’s interview with Kamiu Lee
Matthew’s book recommendation
- tipping
- how to little thing
- difference
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