Five macro social media trends on the horizon

The future of social media.

In this podcast we’re talking about the future of social media and the macro trends on the horizon. And even though you can’t predict the future by looking at the past, it’s always worth paying a visit.

In 1995, Bill Gates wrote in his book about the future of the personal computer, The Road Ahead, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”

Of course back then he was prophesying his vision to put a PC in every home which may seem silly today given the proliferation of computers but at the time it was a lofty goal.

Fast forward to 2010, when social media was starting to proliferate the world, the vast majority of people (myself included) would never have predicted the global impact it’s had on culture and society. 

With this in mind, this podcast provides five upcoming macro trends to be aware of in the social media space.

Show highlights

1:49 The rise of decentralized social media platforms.

7:06 The rise of alternative social media platforms.

9:19 Privacy by default.

12:16 Podcasting becomes more professional.

15:19 Social media as a battleground.

Resources/people/articles mentioned in the podcast

Jack Dorsey’s announcement making Twitter decentralized –

Voice, the new decentralized social media platform –

3Speak, the decentralized video sharing site –

Telegram –

OnlyFans –

How to protect your online privacy and security –

Spotify is buying The Ringer –

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Written by Stephen Davies

I’m an experienced strategist working at the intersection of public relations, digital marketing and social media based in London. You can work with me here or drop me a line here.

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