Influencer marketing is on the rise and is set to become one of the hottest trends in marketing over the next five to ten years.
Because consumers put more trust in influencers over advertising and celebrity endorsements.
And because influencer marketing content provides 11X more ROI than traditional forms of advertising.
Whether you’re a social media influencer or marketer looking to work with influencers, it’s useful to know the platforms available and the services they offer.
This is a list of 63 influencer marketing platforms that are connecting brands to content creators.
What is an influencer marketing platform?
An influencer marketing platform is a technology service that connects brands with content creators. They help brands looking for influencers and influencers looking for brands.
Depending on the platform, they have a database from thousands up to hundreds of thousands of pre-vetted influencers who have opted-in to receive content collaboration briefs from brands.
A brand looking to work with influencers for their campaigns can use an influencer marketing platform to find the most appropriate influencers and work with them at scale.
From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly.
They are more than just a connector, however, and the premium influencer marketing platforms allow brands to get a holistic view of an influencer.
From the quantitative such as an influencer’s social data and influence score to the qualitative such as the type of content they create and the brands they’ve worked with in the past.
After a campaign has finished, an influencer marketing platform will provide all the necessary success metrics based on reach and so on.
They also take care of the legal contractual sides of things to ensure that every influencer knows what’s expected of them and the content they produce.
They’re sometimes called an ‘influencer network’ or ‘influencer marketplace’ but ‘influencer marketing platform’ as a term is becoming more widely accepted as the industry matures.
The benefits of working with an influencer marketing platform
For both influencers and brands, there are a number of benefits of working with an influencer marketing platform.
The benefits of working with an influencer marketing platform for an influencer is it frees up their time to focus on creating content and promotion.
By having briefs submitted to them and allowing them to choose which ones they want to go for, they can use that time saved to be working on their business and building their personal brand.
The benefits of working with an influencer marketing platform for a brand are two-fold.
Firstly, it’s a huge time saver.
If you’re a brand looking for influencers and intend on working with, say, 50 micro-influencers then the time spent finding, vetting, contacting and coming to an agreement with all 50 will take a lot of time.
Not all of them will respond either and not all the ones who do respond will be able to get involved. The influencer may have commitments with competing brands or sometimes they’re just too busy.
Secondly, influencer marketing platforms allow brands to monitor the effectiveness of their campaigns.
The premium services provide social data analytics on the impact and reach each of the influencers they’ve worked with had on the objectives of their campaigns.
Influencer marketing platform or influencer marketing agency. What’s the difference?
Often influencer marketing platforms and influencer marketing agencies are considered the same thing but there are a number of important distinctions between the two.
An influencer marketing platform is a technology service that matches brands and with the appropriate influencers on its database.
An influencer marketing agency is a team of people who provide consultancy to help a brand identify the right influencers regardless of platform.
An influencer marketing platform usually doesn’t provide any creative support whereas an influencer marketing agency will work with the brand on creative development.
Here’s where it’s blurry, however. Some influencer marketing platforms are beginning to build their own creative teams to support brands through the creative process too.
With that said, this is a list is influencer marketing platforms rather than agencies, although some of them do have an agency addon to their technology service.
ACTIVATE is a
The ACTIVATE platform also allows you work with curated networks of creators ranging including ‘vegan foodies’, ‘outdoor enthusiasts
Last year, the ACTIVATE platform enabled over 75,000 influencers to collaborate with brands, media companies and agencies — ranging from Reebok, Estee Lauder, Soylent, Tinder, FabFitFun, Brooks Brothers, Thrillist, Apartment Therapy, SHE Media, Ketchum PR, and more. ACTIVATE started out as Bloglovin’, a platform to drive content discovery and promote incredible content creators.
Listen to my interview with ACTIVATE CEO, Kamiu Lee here.
AspireIQ (formerly Revfluence) tracks over 500,000 influencers on its database and uses machine learning to understand their demographics, content quality and audience.
Influencers can create their own profiles on the platform to showcase their work for potential brand partnerships. With a couple of button clicks, brands can reach out to influencers to start the process.
Blogfoster works primarily with bloggers, Instagrammers and YouTubers and provides a platform that connects them with brands alongside robust reporting analytics.
Boostinsider call itself an “influencer marketing intelligence platform” that covers the “full cycle insights” of an influencer across Youtube, Instagram, Facebook, Tumblr, and Twitter.
It says it has 350,000 of the most engaged influencers on social media and has worked with Fitea and Alibaba.
BrandBacker helps you “build your brand through influencers” and says it has over 200,000 registered on its influencer marketing platform.
It helps brands collaborate with influencers via articles, videos, social campaigns, surveys, contests and live events.
Influencers sign up to the platform where they receive incoming opportunities to work with brands which they can apply for and once accepted create content for. Brands that have worked with the BrandBacker platform include Loreal, Evian and New Balance.
It works by providing brands with an app to find relevant preselected influencers among its database of 10,000.
With offices in London, LA, Sydney and Melbourne, BrandSnob has worked with Tinder, Toms, ASOS and Boohoo among others.
BuzzStream is an influencer research tool that allows you to find influencers based on your own search criteria. It will then look for contact information and social profiles and rank each one by how influential they are. For anyone who has ever done this manually will know that it’s a tedious task that takes considerable time.
BuzzStream also provides a CRM type tools so you can keep track of each of the influencers you reach out to. It also has a handy Chrome extension that scrapes link content from a BuzzSumo search.
BuzzSumo‘s main offering is a
BuzzSumo also helps you identify the influential people who are linking to your competitors’ content so you can reach out to them and ask for a link back to your content also.
BuzZoole is an influencer platform with almost 285,000 influencers on its database. It provides detailed influencer analysis to brands and agencies and has worked with some of the world’s most well-known brands.
Tommy Hilfiger, Audi, Ford and Vodafone are a few of the brands that have used the BuzZoole platform.
CloutHQ calls itself a “public influencer marketing database” that “streamlines outreach.” Its website says it has over 18,000 influencers on its database, but it isn’t clear on which platforms they focus on.
The influencer platform works on a subscription bases and people wanting to sign up to CloutHQ do so via their Chrome extension.
11. CREATION Pinpoint
CREATION Pinpoint is an influencer marketing platform that is specific to the healthcare marketing industry. It allows healthcare marketing and communications professionals to isolate and analyse social media conversations from over 500,000 healthcare professionals including doctors, nurses, and physicians.
CreatorIQ says it’s a platform that powers the leading enterprises in influencer marketing.
It’s a full end-to-end service that supports brands with influencer discovery, campaign management, CRM, measurement and reporting.
CreatorIQ has worked with brands including National Geographic, Ralph Lauren, Disney, Dell and Tiffany & Co.
Crowdly calls itself an “advocate management platform” because it allows brands to identify who their advocates are and provides guidance on the best way to engage with them. It also provides a way for brands to measure their impact when working with the ‘advocates’ on its platform.
Crowdly boasts working with brands including Swarovski, Diet Coke, Gillette, Sony Pictures and large PR agencies including Edelman.
YouTube owned FameBit says it is the premium marketplace for branded content. It is a data-driven influencer marketing platform that connects brands with influencers helping the former get their message out and the latter to make money.
FameBit’s pricing model is simple. When it matches an influencer with a brand and a piece of content has been approved it takes a 10 percent from both parties which is a 20 percent fee per brand partnership agreement.
15. Find Your Influence
Find Your Influence (FYI) is an influencer marketing platform with access to 100,000 influencers. Since 2013 Find Your Influence has been relied on by many of the top brands across the United States.
The FYI platform provides three tiers of influencer marketing solutions: FYI Exchange, Self-Service and Managed Services. Brands and agencies leverage the FYI platform to search, negotiate and contract with Influencers, review influencer content, and pay influencers for work completed. With FYI Managed Services, they guarantee performance results based on campaign data dating back to 2013.
FYI has completed more than 10,000 campaigns for more than 500 brands driving 3 billion impressions across blogs, Facebook, Instagram, Twitter, and YouTube. Find Your Influence has worked with a range of well-known brands including American Airlines, LifeLock, Zappos and Logitech.
16. Grapevine Logic
Grapevine Logic is an influencer marketing platform which was originally specific to YouTube but has since branched out to include Facebook and Instagram influencers.
Grapevine Logic has its own data offering allowing clients to track their campaigns, buzz and conversions such as sign-ups and sales.
The platform acts as a marketplace by allowing brands or agencies to submit a creative brief to receive pitches from influencers. Once a deal is agreed, Grapevine Logic provides a data dashboard so clients can monitor their results.
The Handbook is an influencer platform that allows you to contact 93,000 influencers and celebrities worldwide.
The platform includes data on influencers and celebrities and categorises them by followers, growth trends and audience categories.
It also provides you with information on the types of brand deals influencers and celebrities have been or are involved to ensure there are no conflicts of interest.
Hollyfy calls itself a “brand integration platform” that connects entertainment influencers to brand marketers.
Influencers create their own page on the Hollyfy site and smartphone app. Here they provide brands with information on the type of content they create, their audience and the kind of work they’re looking for.
Hollyfy says it uses predictive analytics, machine learning & algorithmic matching for effective branded entertainment and new media opportunities.
New York City-based Hypr was founded in 2013 and is an influencer marketing platform that claims to track “every influencer in the world.”
Hyper is more an identification tool but influencers can apply to be included on the platform. It boasts some prestigious brands as clients including Pepsi, Microsoft and Time Inc, and agencies such as Wunderman and Havas.
Hypetap is an influencer marketing platform based out of Australia which calls itself a marketplace for brands, agencies, influencers and talent managers.
Each influencer on the Hypetap platform is “hand-picked” by-invitation-only which means their database of over around 3,000 is small in comparison to other influencer platforms but the quality is high.
Hypetap has worked with brands such as Nestle, Disney, Uber and Nespresso to name a few.
indaHash operates in 83 markets across the world focussing on Facebook, Instagram, YouTube and Twitter influencers. It claims to have over 920,000 influencers on its database and has worked with the likes of Danone, Oreo, P&G, Electrolux and KFC.
People who want to join the indaHash database do so via the smartphone app where brand campaigns are fed to them. Barriers to entry are low with indaHash requiring only a minimum of 300 followers to join the database.
Influence.co is a free and premium influencer marketing platform that helps influencers showcase themselves and connect with interested brands.
An influencer’s page on the platform includes links to their social profiles (Twitter, Instagram, LinkedIn, YouTube, Snapchat etc), their recent Instagram photos, their engagement rate, the brands they’ve worked with and how much they charge.
23. Influencer One
Social media analytics and monitoring company, Talkwalker, launched Influencer One, an influencer marketing platform in November 2018. Influencer One provides a platform that connects marketing teams, influencers and campaigns in one place.
For now the tool is specific to Twitter but Talkwalker say they plan to role it out across other social platforms in the future.
Listen to my interview with Talkwalker’s Albane Flamant here.
Influencer.uk is a UK based (though internationally focussed) influencer marketing platform that focuses on quality of quantity.
It has a rigorous vetting process and before influencers are added to the platform, their follower trends, engagement metrics and quality of content are analysed to ensure that each one has not faked their influence (buying fake followers and likes on Instagram is very easy).
Influencer.uk also has robust analytics allowing brands to track the results of their influencer campaigns by engagement, audience and location.
Listen to my interview with Influencer CEO, Ben Jeffries here.
Based out of Las Vegas, Nevada, Influential calls itself an “AI marketplace.” The company utilises the computing power of IBM’s artifical intelligence, Watson.
Influential says it has over 25,000 influencers on its database and has worked with BMW, Coca-Cola Company, Hyundai, Johnson & Johnson and more.
This is an interesting talk given by Influential CEO, Ryan Detert at The Next Web conference in 2017.
People on Instagram with 5,000 or more followers can sign up to the Ifluenz platform.
Brands preselect the Instagram influencers they want to work with. The influencers then choose which brands (or products) they want to promote. Once the content has been made and posted, the influencer receives payment.
Influencity calls itself “The Influencer Marketing Software” and allows brands to find influencers, analyze their following and measure campaigns.
The platform allows influencers to sign up for an account where previous brand collaborations include MacDonald’s, Sony Pictures, Axe and Starbuck’s.
Influicity calls itself an on-demand influencer platform. It connects brands with influencers providing rich analytics on the influencers who have signed up to the platform.
An influencer can create a profile where brands can analyse their reach, audience demographics and geographical location. All contracts, payments and compliance are settled through the Influicity platform.
Insense is an influencer marketing platform with a difference.
It helps brands create Instagram story content at scale by connecting them with Instagram influencers. Using this content it integrates into Facebook ads manager so the content can be amplified via advertising.
Insense says the average time from brief to creative is just one week and has worked with the likes of McDonald’s, Nestle and Microsoft.
IZEA is an influencer marketing platform which recently launched a service called Augmented Sponsorship where brands can send 3D assets to influencers who use them to produce sponsored content. The platform uses Apple’s ARKit technology to make its Augmented Sponsorship possible.
As well as being an influencer platform, IZEA also has a creative team that can support brands in generating both ideas and content for influencers to use.
Jamballa is a blogger outreach platform which has over 8,000 bloggers registered to the site. It says, unlike other influencer platforms, it’s on the side of the blogger and has designed its service so they receive only high-quality pitches from brands and agencies.
Julius is a data-driven influencer marketing platform with access to over 150,000 influencers all of which are personally vetted and hand-curated by the Julius team.
With over 50+ searchable data filters every post and influencer is searchable by thousands of interests and causes, locations and audience demographics, and also keywords and hashtags. Julius’s reporting suite manages payments, deliverables, metrics and customisable data exports.
Dubai based influencer marketing platform,
Keepface allows brands to create their own profile on its platform where they can launch campaigns, monitor the activity and measure the performance.
It tracks influencers across multiple social platforms and categorizes them by their reach, resonance, relevance and relation to the brand.
With 500 million influencer profiles in over 60,000 categories and five years worth of historical data, Klear is a comprehensive influencer platforms.
Klear tracks influencers around the world and on platforms such as Instagram and works with brands like Vist Britain and Nike.
Established in 2009, LEADERS calls itself a “revolutionary technology-driven influencer marketing platform and agency.” It was founded in Israel and has offices in the US and Europe.
LEADERS’ influencer platform uses patented pending technology though it’s not clear which social platforms its database caters to.
Lefty is part influencer marketing platform and part creative agency. They work with brand and marketing agencies to engage with the five million influencers they have in their database.
Lefty does all the legwork including creating the brief and arranging the contractual agreements and they have worked with the likes of Uber, Airbnb, Hilton and Absolut to name a few.
Markerly is an influencer marketing platform that covers all large social networks including Facebook, Instagram, Pinterest, Twitter, Snapchat and blogs.
Influencers apply through the Markerly platform where they are vetted for quality of content, engagement and reach. If successful, they’ll receive relevant opportunities and pitches from brands and agencies.
Mavrck calls itself an “all-in-one influencer platform” which allows brands to “discover and recruit” influencers based on specific criteria.
It’s approach to influencer marketing is to have an always-on activation and engagement model allowing brands to accumulate their ‘return-on-influence.’
Mavrick has worked with PG, eBay, Gillette, Nike and many other global brands.
NeoReach is a “self-service” influencer marketing platform. It includes customisable search features, workflow automation, tracking and reporting, allowing brands and agencies to run a campaign directly through the platform.
It has worked with brands including Amazon, Airbnb, Fox and the New York Times, and includes a pricing structure to fit one-man bands to large multinationals.
Niche is a community of content creators which was acquired by Twitter in 2015 helps content creators monetise their work with leading brands.
Although owned by Twitter, Niche.co is not specific to the Twitter platform and includes creators from around the world across multiple subject areas and on multiple platforms.
Onalytica specialises in providing “influencer relationship management software” to help brands and agencies scale one-on-one relationships with influencers.
The UK company has a global database of 500,000 influencers and provides software and data to map the most relevant ones, listen to their conversations and engage with them in the most appropriate way.
42. Open Influence
Open Influence (formerly InstaBrand) is an influencer marketing platform that currently tracks 300,000 influencers. It uses proprietary “artificial intelligence” called Iris which analyses hundreds of millions of data points to match the right influencers with the right brands.
The company also provides creative services allowing brands to have their influencer outreach efforts done by Open Influence’s expert in-house team.
Peg is a YouTube and Instagram influencer marketing platform that currently works with 1,700+ companies across 169 countries.
It uses powerful data analytics software that matches the most relevant influencers with the right brands. It does this by allowing brands to learn if the influencer has referenced the brand in previous posts and videos.
Peg now focusses specifically on performance-based influencer marketing over brand awareness campaigns and calls itself “software for performance-driven companies.”
The Peg platform includes some of the most popular influencers and works with managers and agents to connect the best talent with the world’s best brands.
Listen to my podcast interview with Peg co-founder, Nic Yeeles on performance driven influencer marketing here.
44. Popular Pays
Popular Pays says it connects brands with stories to tell with content creators that want to help them tell it.
It claims to have the largest creator network with a combined follower count of 4.34 billion (though there will be a lot of double counting here) and has worked with brands including McDonald’s, Nike, Starbucks, Banana Republic, Amazon, Google and many more.
Scrunch is an influencer marketing platform with a database of over 20 million influencers.
As well as providing a technology solution, Scrunch offers a team of creatives to help brands plan and manage their influencer campaigns.
Scrunch has worked with Red Bull, Subway, Vogue and GQ as well as others for influencers campaigns
Shoutcart calls itself a marketplace to buy and sell Instagram influencer shoutouts. Want an influencer to mention your brand or product on Instagram? You can do it directly from the platform.
It works by allowing you to choose influencers from the Shoutcart database. Prices vary depending on the size and reach of the influencer’s platform
Once you’ve paid upload your image or video along with the caption, your Instagram name and the time and day you want them to publish them.
47. Shopping Links
Shopping Links is an Instagram influencer platform that works by allowing brands to post briefs based on their requirements and where influencers can respond.
It works with 14,000 Instagram influencers across 100 countries.
It provides audience demographics, advanced profile analytics and additional reporting for influencer campaigns run through the platform.
Sideqik has worked with brands including Logitech, Coca-Cola and CBS Interactive.
Socialbakers has been providing social media analytics for some years and has recently developed its own influencer marketing platform.
You can use it to find and research Instagram influencers, based on their location and audience, as well as the type of influencer they are (based on interests).
Sociallbakers offer a basic free and advanced paid service.
Socialix is a hybrid influencer platform and agency which runs “end-to-end” solutions for running effective influencer marketing campaigns.
Influencer profiles on the Socialix platform track 20 data point to allow brands to understand their metrics and and interests for relevancy.
Socialix has worked with brands including Loreal, Polaroid, KLM and Hallmark to name a few.
Speakr says it has been the number one influencer marketing platform for Fortune 500 companies since 2010. It has worked with the likes of Sony, Warner Brothers, Fox, Samsung, Disney, Kia and more.
Rather than tracking hundreds of thousands or even millions of influencers,
With over 3 million influencers on its database, Tagger calls itself “the complete influencer and brand partnership platform.”
As well as connecting brands with influencers, Tagger also provides brands with the ability to track competitor audiences to see what influencers are saying about them.
Takumi is an Instagram influencer marketing platform designed to maximise opportunities for creators and give brands and agencies access to the best creative talent, and their online communities.
Headquartered in the UK, Takumi has offices in London, Reykjavik, Berlin and New York. It was founded in 2015 and recently named among Britain’s fastest growing businesses and most promising scale-ups by Syndicate Room.
Takumi is trusted to manage influencer relationships and deliver impactful Instagram campaigns for some of the world’s biggest agencies and brands, including Kellogg’s, Jack Wills and Starbucks – to name a few. The platform is leading the industry alongside regulatory bodies to uphold advertising standards and combat influencer fraud.
Listen to my interview with Takumi CEO, Adam Williams here.
54. Talent Village
Formerly known as Model Village, Talent Village offers premium influence solutions for brands seeking to build meaningful social story-telling with highly-engaged influential talent on Instagram.
The brand tech firm – a hybrid between an agency and a platform – delivers bespoke influence strategies through its unique community of agency-signed models, actors, athletes & artists and is powered by an advanced tech platform.
Both these elements combine to ensure a high-quality, fully managed & end-to-end service for high-end clients. Talent Village specialises in the luxury, beauty, sports, entertainment and fashion sectors and works hand in hand with talent agencies to help them monetise influencer marketing.
Like Speakr, TapInfluence doesn’t have hundreds of thousands of influencers in its database but instead has 50,000 all of whom have opted into its database.
Influencers create their own profile on the platform and can set the type of work they’re interested in along with their rates. The platform calculates their total reach, cost per engagement, audience interests and other useful metrics.
Traackr is an influencer marketing platform that does, what it calls, “Influencer Relationship Management” (IRM). This allows brands to manage relationships with influencers at scale.
The Traackr platform not only analyzes influencers but also the people influencing the influencers. Using the service you can receive influencer recommendations by uploading your current list and also discover new ones by topic, location, social network and other demographics.
TRIBE is an online marketplace that connects brands with everyday influencers via a self-serve app.
Founded in Australia in September 2015, and launched in the UK in April 2017, TRIBE has helped 3,000 brands with 16,000 influencers generating 125,000 pieces of branded content globally. UK clients include Unilever, Canon, HSBC and Bumble.
Tribe says it is a self-serve influencer marketing marketplace which connects brands with micro-influencers. Tribe’s differentiation from most other platforms is it focuses specifically on micro-influencers – every-day citizens who have built a following around a particular passion or expertise.
Listen to my interview with TRIBE GM, Lisa Targett here.
The Cirqle is an exclusive network of influencers with just 9,000 on its database. Although a small number in comparison to other platforms, The Cirqle prides itself on highly creative and quality campaigns.
The company has worked with brands including Samsung, Belstaff, Oliver Sweeney and Made.com.
59. The Influence Room
The Influence Room is an influencer platform where “brands, agencies, agents and influencers meet for mutually beneficial partnerships.”
The platform covers all social networks including Instagram, Facebook, YouTube, Pinterest, blogs and even Twitch and TikTok.
The company says it has reversed the current influencer platform model as it first sources the natural advocates of and matches them together in a mutually beneficial way.
It says 90% of the influencer and brand partnerships delivered via The Influence Room involve no money changing hands due to the unique way in which a brand’s most organic advocates approach them; not the other way round.
Listen to my podcast interview with The Influence Room co-founder Alex Payne here.
60. The Shelf
The Shelf is a “data drive” influencer marketing platform with over 157,000 lifestyle influencers on its database.
Both brands and influencers are provided with a campaign dashboard allowing both parties to keep on track of what has been agreed.
The Shelf also provides robust data analytics reporting and also offer a managed influencer marketing service too.
Upfluence is another hybrid influencer marketing platform that also provides creative services to brands and agencies.
Its identification software allows you to find influencers by social network, geography, language, topics and so on. It allows brands and agencies to create influencer lists and bulk contact them at scale.
Wearisma says it is a global pioneer in influencer marketing technology and has partnered with some of the biggest global brands with clientele spanning a range of industries, including luxury, fashion, lifestyle and technology. Wearisma features hundreds of thousands of influencers, spanning over 47 countries.
Wearisma says its ethos is to drive transparency across the influencer market, fostering trusted and highly successful relationships between brands and influencers. Its technology combines analytics and intelligent automation with human creativity and ensures that brands receive high-quality results and clear insights in order to create effective campaigns.
Having recently partnered with CEW and Walpole to release in-depth reports on the influencer landscape in British luxury and French beauty, Wearisma’s insights reveal how influencer marketing is disrupting change within a variety of sectors.”
Webfluential is an influencer marketing platform that tracks influencers across Instagram, Facebook, Twitter, Snapchat, YouTube, blogs and LinkedIn.
Influencers can build their “media kit” on the platform to showcase their profiles, reach, content and more. Both brands and influencers can refine briefs and agree campaigns together in Webfluential’s collaboration room built into the platform.
Missed any out? Let me know.