Influencer marketing is on the rise and is set to become one of the hottest trends in marketing over the next five to ten years.
Because consumers put more trust in influencers over advertising and celebrity endorsements.
And because influencer marketing content provides 11X more ROI than traditional forms of advertising.
Whether you’re a social media influencer or marketer looking to work with influencers, it’s useful to know the platforms available and the services they offer.
This is a list of 50 influencer marketing platforms that are connecting brands to content creators.
What is an influencer marketing platform?
An influencer marketing platform is a technology service that connects brands with content creators. They help brands looking for influencers and influencers looking for brands.
Depending on the platform, they have a database from thousands up to hundreds of thousands of pre-vetted influencers who have opted-in to receive content collaboration briefs from brands.
A brand looking to work with influencers for their campaigns can use an influencer marketing platform to find the most appropriate influencers and work with them at scale.
From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly.
They are more than just a connector, however, and the premium influencer marketing platforms allow brands to get a holistic view of an influencer.
From the quantitative such as an influencer’s social data and influence score to the qualitative such as the type of content they create and the brands they’ve worked with in the past.
After a campaign has finished, an influencer marketing platform will provide all the necessary success metrics based on reach and so on.
They also take care of the legal contractual sides of things to ensure that every influencer knows what’s expected of them and the content they produce.
They’re sometimes called an ‘influencer network’ or ‘influencer marketplace’ but ‘influencer marketing platform’ as a term is becoming more widely accepted as the industry matures.
The benefits of working with an influencer marketing platform
For both influencers and brands, there are a number of benefits of working with an influencer marketing platform.
The benefits of working with an influencer marketing platform for an influencer is it frees up their time to focus on creating content and promotion.
By having briefs submitted to them and allowing them to choose which ones they want to go for, they can use that time saved to be working on their business and building their personal brand.
The benefits of working with an influencer marketing platform for a brand are two-fold.
Firstly, it’s a huge time saver.
If you’re a brand looking for influencers and intend on working with, say, 50 micro-influencers then the time spent finding, vetting, contacting and coming to an agreement with all 50 will take a lot of time.
Not all of them will respond either and not all the ones who do respond will be able to get involved. The influencer may have commitments with competing brands or sometimes they’re just too busy.
Secondly, influencer marketing platforms allow brands to monitor the effectiveness of their campaigns.
The premium services provide social data analytics on the impact and reach each of the influencers they’ve worked with had on the objectives of their campaigns.
Influencer marketing platform or influencer marketing agency. What’s the difference?
Often influencer marketing platforms and influencer marketing agencies are considered the same thing but there are a number of important distinctions between the two.
An influencer marketing platform is a technology service that matches brands and with the appropriate influencers on its database.
An influencer marketing agency is a team of people who provide consultancy to help a brand identify the right influencers regardless of platform.
An influencer marketing platform usually doesn’t provide any creative support whereas an influencer marketing agency will work with the brand on creative development.
Here’s where it’s blurry, however. Some influencer marketing platforms are beginning to build their own creative teams to support brands through the creative process too.
With that said, this is a list is influencer marketing platforms rather than agencies, although some of them do have an agency addon to their technology service.
ACTIVATE is a
The ACTIVATE platform also allows you work with curated networks of creators ranging including ‘vegan foodies’, ‘outdoor enthusiasts
Last year, the ACTIVATE platform enabled over 75,000 influencers to collaborate with brands, media companies and agencies — ranging from Reebok, Estee Lauder, Soylent, Tinder, FabFitFun, Brooks Brothers, Thrillist, Apartment Therapy, SHE Media, Ketchum PR, and more. ACTIVATE started out as Bloglovin’, a platform to drive content discovery and promote incredible content creators.
Listen to my interview with ACTIVATE CEO, Kamiu Lee here.
2. The Room
The Room is a brand advocacy platform that facilitates mutually beneficial relationships between brands and people of influence.
They understand that a big challenge that brands face is navigating genuine advocacy in the paid media space. The way they solve this problem is through the use of technology. Think Tinder meets LinkedIn for brands.
The key difference from The Room and other influencer platforms is that they guarantee to inspire consumer confidence through genuine advocacy as there is no monetary exchange between the brand and talent. You only swap products and experiences with influencers who are true brand ambassadors.
The platform currently has over 2,000 active influencers and 1,000 brands. Companies such as EE, MADE, HelloFresh and more are using The Room to create authentic relationships between brands and influencers.
3. Find Your Influence
Find Your Influence (FYI) is an influencer marketing platform with access to 100,000 influencers. Since 2013 Find Your Influence has been relied on by many of the top brands across the United States.
The FYI platform provides three tiers of influencer marketing solutions: FYI Exchange, Self-Service and Managed Services. Brands and agencies leverage the FYI platform to search, negotiate and contract with Influencers, review influencer content, and pay influencers for work completed. With FYI Managed Services, they guarantee performance results based on campaign data dating back to 2013.
FYI has completed more than 10,000 campaigns for more than 500 brands driving 3 billion impressions across blogs, Facebook, Instagram, Twitter, and YouTube. Find Your Influence has worked with a range of well-known brands including American Airlines, LifeLock, Zappos and Logitech.
AspireIQ (formerly Revfluence) tracks over 500,000 influencers on its database and uses machine learning to understand their demographics, content quality and audience.
Influencers can create their own profiles on the platform to showcase their work for potential brand partnerships. With a couple of button clicks, brands can reach out to influencers to start the process.
BrandSnob is an Instagram influencer marketing platform that helps brands find and engage with influential Instagrammers.
It works by providing brands with an app to find relevant preselected influencers among its database of 10,000.
With offices in London, LA, Sydney and Melbourne, BrandSnob has worked with Tinder, Toms, ASOS and Boohoo among others.
BuzZoole is an influencer platform with almost 285,000 influencers on its database. It provides detailed influencer analysis to brands and agencies and has worked with some of the world’s most well-known brands.
Tommy Hilfiger, Audi, Ford and Vodafone are a few of the brands that have used the BuzZoole platform.
CreatorIQ says it’s a platform that powers the leading enterprises in influencer marketing.
It’s a full end-to-end service that supports brands with influencer discovery, campaign management, CRM, measurement and reporting.
CreatorIQ has worked with brands including National Geographic, Ralph Lauren, Disney, Dell and Tiffany & Co.
Brandbassador was established in 2016 by the founders of successful clothing brand Onepiece which generated over $120 million sales and has been endorsed by some of the biggest celebrities on the planet such as Justin Bieber and the Kardashians.
Brandbassador was initially an internal platform that helped Onepiece to search, recruit and manage influencers & ambassadors, and eventually helped the brand to gain a huge amount of attraction & sales.
The founders recognised the power of the affiliate marketing trend and decided to open their internal platform to other companies, create a separate business of it and ultimately launch Brandbassador.
After launching the platform Brandbassador ha partnered with some of the fastest growing ecommerce brands in the UK and US, including Huel, Fabletics, MVMT, Desenio, SHEIN and more.
Grin is an all-in-one influencer marketing platform that differs slightly than most platforms in the genre. Instead of influencers signing up to the platform, Grin allows brands to recruit influencers from a pool of millions.
Grin’s focus is on DTC (direct to consumer) ecommerce brands and it integrates with a range of APIs from the likes of Gmail, Shopify, Slack, Woocommerce, PayPal and more.
The Handbook is an influencer platform that allows you to contact 93,000 influencers and celebrities worldwide.
The platform includes data on influencers and celebrities and categorises them by followers, growth trends and audience categories.
It also provides you with information on the types of brand deals influencers and celebrities have been or are involved to ensure there are no conflicts of interest.
New York City-based Hypr was founded in 2013 and is an influencer marketing platform that claims to track “every influencer in the world.”
Hyper is more an identification tool but influencers can apply to be included on the platform. It boasts some prestigious brands as clients including Pepsi, Microsoft and Time Inc, and agencies such as Wunderman and Havas.
indaHash operates in 83 markets across the world focussing on Facebook, Instagram, YouTube and Twitter influencers. It claims to have over 920,000 influencers on its database and has worked with the likes of Danone, Oreo, P&G, Electrolux and KFC.
People who want to join the indaHash database do so via the smartphone app where brand campaigns are fed to them. Barriers to entry are low with indaHash requiring only a minimum of 300 followers to join the database.
13. Influencer One
Social media analytics and monitoring company, Talkwalker, launched Influencer One, an influencer marketing platform in November 2018. Influencer One provides a platform that connects marketing teams, influencers and campaigns in one place.
For now the tool is specific to Twitter but Talkwalker say they plan to role it out across other social platforms in the future.
Listen to my interview with Talkwalker’s Albane Flamant here.
Influencer.uk is a UK based (though internationally focussed) influencer marketing platform that focuses on quality of quantity.
It has a rigorous vetting process and before influencers are added to the platform, their follower trends, engagement metrics and quality of content are analysed to ensure that each one has not faked their influence (buying fake followers and likes on Instagram is very easy).
Influencer.uk also has robust analytics allowing brands to track the results of their influencer campaigns by engagement, audience and location.
Listen to my interview with Influencer CEO, Ben Jeffries here.
Based out of Las Vegas, Nevada, Influential calls itself an “AI marketplace.” The company utilises the computing power of IBM’s artifical intelligence, Watson.
Influential says it has over 25,000 influencers on its database and has worked with BMW, Coca-Cola Company, Hyundai, Johnson & Johnson and more.
People on Instagram with 5,000 or more followers can sign up to the Ifluenz platform.
Brands preselect the Instagram influencers they want to work with. The influencers then choose which brands (or products) they want to promote. Once the content has been made and posted, the influencer receives payment.
Influencity calls itself “The Influencer Marketing Software” and allows brands to find influencers, analyze their following and measure campaigns.
The platform allows influencers to sign up for an account where previous brand collaborations include MacDonald’s, Sony Pictures, Axe and Starbuck’s.
Influicity calls itself an on-demand influencer platform. It connects brands with influencers providing rich analytics on the influencers who have signed up to the platform.
An influencer can create a profile where brands can analyse their reach, audience demographics and geographical location. All contracts, payments and compliance are settled through the Influicity platform.
Intellifluence says it is an influencer marketing platform that has “the best dollar to real influencer ratio in the business.” For brands, Intellifluence is a pay-as-you-go service that requires no long term contracts and allows them to use the platform’s marketplace of influencers at different pricing levels.
Insense is an influencer marketing platform with a difference.
It helps brands create Instagram story content at scale by connecting them with Instagram influencers. Using this content it integrates into Facebook ads manager so the content can be amplified via advertising.
Insense says the average time from brief to creative is just one week and has worked with the likes of McDonald’s, Nestle and Microsoft.
IZEA is an influencer marketing platform which recently launched a service called Augmented Sponsorship where brands can send 3D assets to influencers who use them to produce sponsored content. The platform uses Apple’s ARKit technology to make its Augmented Sponsorship possible.
As well as being an influencer platform, IZEA also has a creative team that can support brands in generating both ideas and content for influencers to use.
Julius is a data-driven influencer marketing platform with access to over 150,000 influencers all of which are personally vetted and hand-curated by the Julius team.
With over 50+ searchable data filters every post and influencer is searchable by thousands of interests and causes, locations and audience demographics, and also keywords and hashtags. Julius’s reporting suite manages payments, deliverables, metrics and customisable data exports.
With 500 million influencer profiles in over 60,000 categories and five years worth of historical data, Klear is a comprehensive influencer platforms.
Klear tracks influencers around the world and on platforms such as Instagram and works with brands like Vist Britain and Nike.
Lefty is part influencer marketing platform and part creative agency. They work with brand and marketing agencies to engage with the five million influencers they have in their database.
Lefty does all the legwork including creating the brief and arranging the contractual agreements and they have worked with the likes of Uber, Airbnb, Hilton and Absolut to name a few.
Mavrck calls itself an “all-in-one influencer platform” which allows brands to “discover and recruit” influencers based on specific criteria.
It’s approach to influencer marketing is to have an always-on activation and engagement model allowing brands to accumulate their ‘return-on-influence.’
Mavrick has worked with PG, eBay, Gillette, Nike and many other global brands.
NeoReach is a “self-service” influencer marketing platform. It includes customisable search features, workflow automation, tracking and reporting, allowing brands and agencies to run a campaign directly through the platform.
It has worked with brands including Amazon, Airbnb, Fox and the New York Times, and includes a pricing structure to fit one-man bands to large multinationals.
Niche is a community of content creators which was acquired by Twitter in 2015 helps content creators monetise their work with leading brands.
Although owned by Twitter, Niche.co is not specific to the Twitter platform and includes creators from around the world across multiple subject areas and on multiple platforms.
Onalytica specialises in providing “influencer relationship management software” to help brands and agencies scale one-on-one relationships with influencers.
The UK company has a global database of 500,000 influencers and provides software and data to map the most relevant ones, listen to their conversations and engage with them in the most appropriate way.
Peg is a YouTube and Instagram influencer marketing platform that currently works with 1,700+ companies across 169 countries.
It uses powerful data analytics software that matches the most relevant influencers with the right brands. It does this by allowing brands to learn if the influencer has referenced the brand in previous posts and videos.
Peg now focusses specifically on performance-based influencer marketing over brand awareness campaigns and calls itself “software for performance-driven companies.”
The Peg platform includes some of the most popular influencers and works with managers and agents to connect the best talent with the world’s best brands.
Listen to my podcast interview with Peg co-founder, Nic Yeeles on performance driven influencer marketing here.
Scrunch is an influencer marketing platform with a database of over 20 million influencers.
As well as providing a technology solution, Scrunch offers a team of creatives to help brands plan and manage their influencer campaigns.
Scrunch has worked with Red Bull, Subway, Vogue and GQ as well as others for influencers campaigns
Shoutcart calls itself a marketplace to buy and sell Instagram influencer shoutouts. Want an influencer to mention your brand or product on Instagram? You can do it directly from the platform.
It works by allowing you to choose influencers from the Shoutcart database. Prices vary depending on the size and reach of the influencer’s platform
Once you’ve paid upload your image or video along with the caption, your Instagram name and the time and day you want them to publish them.
32. Shopping Links
Shopping Links is an Instagram influencer platform that works by allowing brands to post briefs based on their requirements and where influencers can respond.
It works with 14,000 Instagram influencers across 100 countries.
It provides audience demographics, advanced profile analytics and additional reporting for influencer campaigns run through the platform.
Sideqik has worked with brands including Logitech, Coca-Cola and CBS Interactive.
Socialix is a hybrid influencer platform and agency which runs “end-to-end” solutions for running effective influencer marketing campaigns.
Influencer profiles on the Socialix platform track 20 data point to allow brands to understand their metrics and and interests for relevancy.
Socialix has worked with brands including Loreal, Polaroid, KLM and Hallmark to name a few.
35. Social Publi
Social Publi works with a full spectrum of influencers across multiple platforms including TikTok, Twitch and WhatsApp. They have over 150,000 influencers on their custom platform and have worked on over 3,000 campaigns to date.
Rather than tracking hundreds of thousands or even millions of influencers,
With over 3 million influencers on its database, Tagger calls itself “the complete influencer and brand partnership platform.”
As well as connecting brands with influencers, Tagger also provides brands with the ability to track competitor audiences to see what influencers are saying about them. Its CRM suite allows brands to communicate directly with influencers at scale.
Takumi is an Instagram influencer marketing platform designed to maximise opportunities for creators and give brands and agencies access to the best creative talent, and their online communities.
Headquartered in the UK, Takumi has offices in London, Reykjavik, Berlin and New York. It was founded in 2015 and recently named among Britain’s fastest growing businesses and most promising scale-ups by Syndicate Room.
Takumi is trusted to manage influencer relationships and deliver impactful Instagram campaigns for some of the world’s biggest agencies and brands, including Kellogg’s, Jack Wills and Starbucks – to name a few. The platform is leading the industry alongside regulatory bodies to uphold advertising standards and combat influencer fraud.
Listen to my interview with Takumi CEO, Adam Williams here.
38. Talent Village
Formerly known as Model Village, Talent Village offers premium influence solutions for brands seeking to build meaningful social story-telling with highly-engaged influential talent on Instagram.
The brand tech firm – a hybrid between an agency and a platform – delivers bespoke influence strategies through its unique community of agency-signed models, actors, athletes & artists and is powered by an advanced tech platform.
Both these elements combine to ensure a high-quality, fully managed & end-to-end service for high-end clients. Talent Village specialises in the luxury, beauty, sports, entertainment and fashion sectors and works hand in hand with talent agencies to help them monetise influencer marketing.
Like Speakr, TapInfluence doesn’t have hundreds of thousands of influencers in its database but instead has 50,000 all of whom have opted into its database.
Influencers create their own profile on the platform and can set the type of work they’re interested in along with their rates. The platform calculates their total reach, cost per engagement, audience interests and other useful metrics.
40. Thinkers 360
Thinkers 360 says it is “the world’s first open platform for thought leaders and influencers to share opportunities, promote and advance their expertise.” In other words, Thinkers 360 focuses on thought-leaders and experts as opposed to consumer based influencers. The company has worked with IBM, SAP, PwC and Oracle to name a few. And unlike most influencer platforms, Thinkers 360 is by invite only.
Traackr is an influencer marketing platform that does, what it calls, “Influencer Relationship Management” (IRM). This allows brands to manage relationships with influencers at scale.
The Traackr platform not only analyzes influencers but also the people influencing the influencers. Using the service you can receive influencer recommendations by uploading your current list and also discover new ones by topic, location, social network and other demographics.
trendHERO is an advanced Instagram influencer platform with a huge database (45M+ profiles all over the world) and precise AI-based reports.
It combines classic features (like influencer discovery based on your criteria, growth tracking and fake followers detection) along with advanced features. For example, you can analyse one account and trendHERO will gather hundreds of similar accounts for you. Or you can use the built-in ‘Ad Post’ database for competitor monitoring or checking influencer’s history of promotions. Prices start from $10.
trendHERO says its platform is based on the Influencer Relationship Management method where you can upload your list of influencers and track their main metrics every day. Alternatively you can create and export influencer lists into spreadsheets which contain main metrics and contact details.
TRIBE is an online marketplace that connects brands with everyday influencers via a self-serve app.
Founded in Australia in September 2015, and launched in the UK in April 2017, TRIBE has helped 3,000 brands with 16,000 influencers generating 125,000 pieces of branded content globally. UK clients include Unilever, Canon, HSBC and Bumble.
Tribe says it is a self-serve influencer marketing marketplace which connects brands with micro-influencers. Tribe’s differentiation from most other platforms is it focuses specifically on micro-influencers – every-day citizens who have built a following around a particular passion or expertise.
Listen to my interview with TRIBE GM, Lisa Targett here.
44. The Blogger Programme
The Blogger Programme is a self-serve platform which says it has 42,000 influencers on its database and has worked with over 3,500 brands. For brands, it provides influencer profiling, content approval and campaign analytics. For influencers, it provides them the ability to apply for live campaigns and message brands.
The Cirqle is an exclusive network of influencers with just 9,000 on its database. Although a small number in comparison to other platforms, The Cirqle prides itself on highly creative and quality campaigns.
The company has worked with brands including Samsung, Belstaff, Oliver Sweeney and Made.com.
46. The Shelf
The Shelf is a “data drive” influencer marketing platform with over 157,000 lifestyle influencers on its database.
Both brands and influencers are provided with a campaign dashboard allowing both parties to keep on track of what has been agreed.
The Shelf also provides robust data analytics reporting and also offer a managed influencer marketing service too.
Trend focuses specifically on microinfluencers, allowing them to earn $300 per month for their content creation efforts. So far the company has sent out over 8,000 products to influencers and worked with the likes of Lyft, Rise and Detox Water.
Upfluence is another hybrid influencer marketing platform that also provides creative services to brands and agencies.
Its identification software allows you to find influencers by social network, geography, language, topics and so on. It allows brands and agencies to create influencer lists and bulk contact them at scale.
49. Vox feed
VoxFeed says it is a “platform that enables brands to discover and connect with content creators.” VoxFeed is an app-based platform that allows influencers to sign up to it and determine and negotiate the price they want to accept. The company has worked with the likes of HBO, Nike and Airbnb.
Wearisma says it is a global pioneer in influencer marketing technology and has partnered with some of the biggest global brands with clientele spanning a range of industries, including luxury, fashion, lifestyle and technology. Wearisma features hundreds of thousands of influencers, spanning over 47 countries.
Wearisma says its ethos is to drive transparency across the influencer market, fostering trusted and highly successful relationships between brands and influencers. Its technology combines analytics and intelligent automation with human creativity and ensures that brands receive high-quality results and clear insights in order to create effective campaigns.
Having recently partnered with CEW and Walpole to release in-depth reports on the influencer landscape in British luxury and French beauty, Wearisma’s insights reveal how influencer marketing is disrupting change within a variety of sectors.”