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MrBeast, The YouTuber Philanthropist Who’s Given Away $2 Million in 12 months

“Positivity is just is as clickbaity as negativity.”

YouTube sensations Casey Neistat and Jimmy Donaldson AKA MrBeast get together in this candid interview on Donaldson’s meteoric rise on the video platform.

With almost 17 million subscribers and 2 billion video views, MrBeast is one of the biggest YouTubers on the platform but it wasn’t always that way.

For years, he vlogged in obscurity and now at the young age of 20 he admits he gave up his teenage years – from 13 to 19 year old – in order to make it on YouTube.

MrBeast’s antics have earned his videos to go viral. Some of which include:

  • Read the dictionary for eight straight hours
  • Spun a fidget spinner for 24hrs straight
  • Said Pewdiepie 100,000 times non-stop
  • Counted to 100,000 which took 48hrs
  • Watched paint dry for an hour

It doesn’t stop there however. Many of his videos involve him giving away money to strangers, service workers and the homeless.

Donaldson says in the video he negotiated from $5,000 to $10,000 for his first ever brand deal he negotiated from $5,000 to $10,000 on the basis that he gave it to a homeless person. And of course there’s a video of him doing so.

As well as giving a cool $10k to the homeless he’s also given

  • $1,000 to random strangers
  • $10,000 to Twitch streamers
  • $10,000 to a pizza delivery guy
  • $10,000 to an Uber driver
  • $20,000 dropped from a drone

Donaldson plans each video he creates a lot and concedes to Neistat that, unlike most popular YouTubers, he doesn’t have a formula for the videos he creates.

“It’s not just about the idea but it’s about the execution. Anyone can clickbait but do you actually deliver on it?”

“The way I like to think of it is, if other people are spending one hour thinking of video ideas and five hours filming, I want to think of ideas for ten hours and days filming.”

“Every dollar you make put it back into it and obsess over it. Go all in and go above and beyond everybody else and you’ll get noticed.”

Written by Ste Davies

Ste is an experienced strategist who has been working in social, digital and PR for the last fourteen years. During this time he has devised and implemented social and digital strategies for some of the world’s largest brands. You can work with Ste here.