The merging of celebrity and social media with Alex Payne

“We separate our members into two categories: ‘talent first’ and ‘digital first.’

alex payne

Alex is an experienced television presenter, having joined Sky Sports in 2003.  He has fronted their rugby union coverage for the last decade as well as presenting tennis, poker and on Sky Sports News and Sky News.

Based on a true insight, he has developed and launched The Influence Room, which connects brands and people of influence over mutually beneficial opportunities.  Alex has a strong understanding of the fast-changing media landscape and the world of the influencer.

Show highlights

1:35 Alex introduces himself, The Influence Room and his role there.

6:40Less gym monkeys and more tastemakers.” The types of influencers The Influence Room has on its platform.

9:28 Influencers should be thinking about the long term.

11:48 The blurring of celebrity and social media influencer.

16:10 90% of brand deals on The Influence Room don’t involve the exchange of money.

18:56 Do influencer marketing platforms are disrupting the traditional agency model?

20:35 Traditional media influencers vs social media influencers. Where does the most value lie?

23:00 Influencers have to take brands across multiple channels to be the most relevant and interesting for the long term.

24:00 Where Alex thinks the future of influencer marketing is heading in the next twelve months and the next five years.

29:18 The one book Alex recommends everyone should read.

Resources/People/Articles mentioned in the podcast

The Influence Room

Alex on Twitter

House of Rugby iTunes | YouTube

Support the show

If you enjoy The New Influence Podcast you can help support the show by doing the following:

Written by Stephen Davies

I’m an experienced strategist working at the intersection of public relations, digital marketing and social media based in London. You can work with me here or drop me a line here.

adam williams

Instagram influencer marketing with Adam Williams, CEO of Takumi

lisa targett

Scaling content creators with Lisa Targett, GM of TRIBE