Adam (Sven) has over 18 years of media experience with seven of those at Spotify where he was the 4th person in the UK to join. The last three and a half years at Spotify Adam was the managing director for the UK, Ireland and Benelux.
He decided to leap into the rapidly growing i
1:46 Adam introduces himself, Takumi and his role there.
3:21 Moving from the music industry to the influencer industry.
5:55 Why Takumi is focussed specifically on Instagram over other social channels.
6:57 Instagram vs YouTube. Why influencer marketing is flourishing on the Instagram platform.
9:31 Will Instagram’s new in-app shopping feature be big for e-commerce?
15:00 What makes a good Instagram influencer?
17:24 Will Instagram (Facebook Inc.) throttle the organic reach on the platform like what happened with Facebook business pages?
20:38 Will IGTV become a success in the long term?
22:40 Instagram influencer fraud. Are we over the worst of it?
26:18 Where Adam thinks the future of influencer marketing is headed in the next 12 months and next five years.
29:10 The one book Adam recommends everyone should read.
Resources/People/Articles mentioned in the podcast
Adam’s book recommendation
- The Lean Startup
- Hardcover Book
- Ries, Eric (Author)
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